CVS’ bold move to stop selling tobacco-related products by the end of October signals a significant revision in how CVS understands itself: as more than a pharmacy, but as an organization with a mission to be a healthcare provider.
Dr. Risa Lavizzo-Mourey, chief executive officer of the Robert Wood Johnson Foundation, which focuses on public health, said CVS had made “a bold, precedent-setting move because it acknowledges that pharmacies have become healthcare settings.”
Walgreens, the top retailer in the U.S., just ahead of CVS, has said it would keep selling cigarettes but will “continue to evaluate the product category.”
This is a great example of values-integration. Note CVS’ purpose and core values.
We applaud CVS for recognizing that selling both healthcare products and cigarettes to customers was a contradiction in terms of mission and values. Similar to Intel’s move to use conflict-free minerals in its microprocessors, CVS is taking a step forward to align all its business cylinders around its purpose and values.