Weekly Apology Watch: Hyundai, American Airlines, A Mayor and A Cardinal

  1. sorryHyundai Sonata—Hyundai apologized for overstating their new Sonata sedan’s fuel efficiency. It has happened before: In 2012, the EPA called out Hyundai for exaggerating fuel economy figures, prompting the car company to issue customer debit cards to make up for fuel costs.
  1. Mayor of Chico (city in California)—Scott Gruendl apologized for wasteful spending which led to a total of $13.1 million in city fund debts, as revealed by a fiscal audit. The council approved a new “fraud, waste and abuse” policy and is setting up an anonymous hotline.
  1. Australian Cardinal—Cardinal George Pell apologized to the families and victims of sexual abuse by church leaders in a public sermon, including an in-person apology to a former altar boy. A few spokespeople of advocacy groups for survivors of sexual abuse rejected the apology, stating that it lacked “emotion” and “humanity,” and that it was meaningless unless amends were made to the victims.
  1. American Airlines—When a deaf couple received their lost luggage from American Airlines, they noticed it was returned with this note written by an employee: “Please text deaf and dumb.” The airline apologized for the note, explaining that the employee was not a native English speaker and was trying to explain to the driver that he needed to text the couple upon arrival. The airline employee “will go through new respect training,” the spokesman said. “We are using it as a system-wide teaching example so that everybody is more respectful of those who have different impairments. (Read more about the rise in airline apologies to see how airlines are differentiating themselves based on how human their apologies are and Dov Seidman’s analysis of Jet Blue’s apology).

Categories: The Apology Project

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1 reply »

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